Why You Need A Consultant For Programmatic Advertising

Why You Need A Consultant For Programmatic AdvertisingProgrammatic advertising campaigns can be incredibly effective. Many companies that have sunk money into these campaigns have seen an impressive return on their initial investment. However, there are also companies that failed to get results from their programmatic ad campaigns.

Why do these campaigns work perfectly for some, but don’t work for others? More often than not, the success — or lack of success — that these campaigns have is directly connected to the level of expertise behind the campaign. If you don’t know much about programmatic advertising, it is easy to fail at it.

That’s why you need to work directly with a programmatic consultant on your new campaign. Read on to learn more about the many perks that a programmatic consultant can provide you.

They Can Help You Find The Right Place For Your Ads

Where are you going to be placing ads? You can’t simply select ad slots based on what’s available. You need to consider whether or not these ad slots are a good fit for what you are doing. You need to think about the kinds of people that are going to be seeing your ads.

Your campaign will fail or succeed based on where you place your ads. A consultant will help you to find the best places for your ads. They’ll consider all of your options and help you to identify the best choices that are available to you.

They Can Help You Make Your Bids At The Right Time

When you’re launching a programmatic ad campaign, you need to think about more than where you are going to place your ads says Celestis DNA Banking. You also have to consider when you should place your ads. When you work with the right consultant, you will be able to put in bids at the ideal time.

Working with a consultant will allow you to do a lot more with the money that you do have. If you’re careful about when you place your bids, you’ll be able to stretch the money that you do have a lot further.

They Can Help You To Measure Your Results And Build On Your Success

Having one successful programmatic ad campaign isn’t going to be enough. You need to make sure that all of the campaigns that you launch in the future are successful as well. A consultant will help you to evaluate your results. From there, they will help you to adjust your approach so that you can reach new levels of success in the future.

If you want your business to grow and thrive, you need to make sure you capitalize on all of the successes that you achieve. You should always keep your eyes on the future.

You shouldn’t try to launch a programmatic ad campaign on your own, especially if you don’t have any real experience with programmatic advertising. Instead, you should hire a consultant that can help you through the process. The right consultant should be an excellent resource for you. They’ll help guide you to bold new levels of success.

Avoiding HSRP Configuration Errors

Avoiding HSRP Configuration ErrorsWhy is this important?

Cisco’s Hot Standby Routing Protocol (HSRP) is designed to provide router redundancy by allowing two or more routers to backup each other on an important subnet. If one router or its interface dies, a backup router takes over the group’s virtual address.

Internally, the Cisco router will allocate an HSRP group as soon as the first configuration command has been entered.

The problem occurs when a partial configuration is entered or a configuration is not completely deleted.

The HSRP group remains active, consuming some (hopefully minimal) level of internal resources. These groups are identified as being in initial state that is they are not yet operational and are waiting further configuration information to become active.

Manual determination

Use the Cisco privileged EXEC command show standby init to show HSRP groups in initial state. The default command, show standby will not display any group in initial state. An alternative is to examine the router’s configuration file.

For example the following configuration will create HSRP group 0 and assign it an IP address of, based on the input of one fragment of an HSRP configuration (shown in bold).

interface Vlan110
description { Exchange Servers }
ip address
standby priority 90
standby 1 ip
standby 1 priority 105
standby 1 preempt

Depending on the specific statements that are entered, a group number or IP address may exist in the HSRP group that is in the initial state.

More recently, we have found that some recent IOS releases will learn HSRP configuration information from the HSRP hello packets sent by neighboring routers and will create a new HSRP group that is in initial state as was the Linksys router review.

The potential problem is whether one of the affected HSRP groups should have been configured differently and redundancy that was designed into the network does not exist.

HSRP In Initial State

Automatic determination

The SNMP data used by NetMRI shows the state of all HSRP groups, providing the visibility into partially configured groups that is not available via the Cisco CLI. NetMRI checks this data and reports an issue for any group that is in initial state.

The configuration of the device identified by the IP Address and Device Name field of the issue details should be examined to identify any partial HSRP configuration statements.

Look for ip standby statements that are missing the group number (if the group number in the issue is zero) or missing an IP address (if the Virtual IP is

Further reference:

Use the Cisco search engine to search for the following named documents:

Syntax for the show standby command for seeing HSRP groups in the initial state.
Understanding and Troubleshooting HSRP Problems in Catalyst Switch Networks
How HSRP works and the state transitions.
HSRP Support for ICMP Redirects